Leadership, People and Business Development

We help your company to scale and leaders to shine.

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At Scale & Shine we believe that high-growth companies thrive when they invest in the performance of their leaders, executives and employees.

Our mission is to provide your leaders and ambitious employees with the guidance and tools they need to succeed so that you can foster a high-performance culture in SaaS and Tech. 

Our unique 360° approach to leadership and career development starts with empowering your people to give them the confidence they need to operate at their highest level in such a fast-pace, highly dynamic SaaS Sales environment or similar.

The result?

Improved performance, higher productivity and optimal employee wellness — resulting in superior retention, business growth and balanced diversity in a time of uncertainty, an economic downturn and the Great Resignation.

Who We Work With

We have typically collaborated with high-growth and dynamic companies in the SaaS and tech sectors.  

Our clients tend to be modern, highly-dynamic businesses that understand the benefit of investing in the development of their leaders and employee's well-being and productivity. 

Not all of them are big logos with big budgets, but they usually have big plans and limited internal resources.

They see the benefit in outsourcing (parts of their) leadership and SaaS Sales development or might be too lean or small still to hire a CRO or VP Sales or facilitate internal training and coaching programmes. 

Does this sound like you?

Ways to work with us

We have a proven track record for mentoring, coaching and advising fast-growth global tech and SaaS businesses from start-ups to multinationals, helping them to scale up high-achieving leaders and teams especially in quota-carrying and revenue related roles like Sales, Business Development, Solution Engineering or Marketing and HR.

What company stage are you at?

I'm a...

Early stage tech or SaaS start-up

  • less than 10 full time employees or being a solopreneur.
  • trying to win first customers and to create a steady revenue flow.
  • feeling a bit overwhelmed with running a business and sales.
  • looking for first investors and hiring first employees or contractors.


We can help you to...

  • Develop your Go-To-Market Strategy.
  • Create an effective Sales & Business Development Plan.
  • Grow your Leadership Capabilities.
  • Improve your Founder’s & CEO Mindset
Book introductory call

We can help you to...

  • Increase your revenue
  • Optimise your sales funnel & internal processes and tools
  • Attract, retain and hire the right sales and business development talent
Book introductory call
I'm a...

B2B SaaS Scale-up or High Potential Tech Startup

  • steady revenue and gained first good customer traction.
  • first sales reps onboard and your business is growing fast.
  • unsure on how to scale customer facing processes and related technology solutions.
  • struggling to attract, hire, develop and retain further sales team or leaders


We can help you to...

  • Increase your revenue
  • Optimise your sales funnel & internal processes and tools
  • Attract, retain and hire the right sales and business development talent
Book introductory call

I'm a...

Corporate in the Software or IT Industry

  • established international business with defined processes, tools and teams in place.
  • internal trainings and enablement might not be able to meet current demand and needs.
  • Lacking neutral perspectives and safe spaces for your new and established leaders to strengthen their resilience, soft skills and adapt to fast and highly dynamic business needs and challenging market conditions.

We can help you to...

  • Leadership Training & Coaching.
  • Mastermind Group for SaaS Sales Leaders. 
    View details →
  • Career Progression & Development
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Keara Masterson, Leader of [email protected] Resource & Inclusion Group

Katrin shared so many insightful ideas and methods at our workshop about 'Developing the Right Mindset for Success' webinar. The activities were really helpful and I got a lot out of her talk.

Get in Touch to Discuss a Partnership

Still have questions?

If you need more information about Scale & Shine, or to explore if it would be suitable for your circumstances then please email Laura at [email protected]

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